Not sure I like the new logo. I still like seeing the word "Starbucks". It's not invasive but still puts the name in front of people.
www.starbucks.com/preview
'Coffee' Dropped From New Starbucks Logo
By Julie Jargon of THE WALL STREET JOURNAL
Starbucks Corp. on Wednesday unveiled a new logo as it gets ready to celebrate its 40th anniversary and focuses on becoming more of a consumer packaged goods company.
The Seattle-based coffee giant, during a webcast meeting with baristas, showed off a new, simpler logo that does not include the green circle that says "Starbucks coffee." The mermaid that existed within that circle now appears larger.
(This story and related background material will be available on The Wall Street Journal website, WSJ.com.)
The updated logo reflects the company's new emphasis on selling Starbucks-brand products in supermarkets and other channels beyond its retail stores.
"Even though we have been and always will be a coffee company and retailer, it's possible we'll have other products with our name on it and no coffee in it," Chief Executive Howard Schultz said, adding that any non-coffee products it sells will adhere to the same standards it applies to its coffee. "We're not going to put our name on things that dilute the quality of Starbucks."
www.starbucks.com/preview
'Coffee' Dropped From New Starbucks Logo
By Julie Jargon of THE WALL STREET JOURNAL
Starbucks Corp. on Wednesday unveiled a new logo as it gets ready to celebrate its 40th anniversary and focuses on becoming more of a consumer packaged goods company.
The Seattle-based coffee giant, during a webcast meeting with baristas, showed off a new, simpler logo that does not include the green circle that says "Starbucks coffee." The mermaid that existed within that circle now appears larger.
(This story and related background material will be available on The Wall Street Journal website, WSJ.com.)
The updated logo reflects the company's new emphasis on selling Starbucks-brand products in supermarkets and other channels beyond its retail stores.
"Even though we have been and always will be a coffee company and retailer, it's possible we'll have other products with our name on it and no coffee in it," Chief Executive Howard Schultz said, adding that any non-coffee products it sells will adhere to the same standards it applies to its coffee. "We're not going to put our name on things that dilute the quality of Starbucks."
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